Abandoned Cart for Woocommerce WhatsApp message and SMS Campaign has proved to be one of the most profitable tools for online business owners. About 69.8% of shopping carts were abandoned online in December 2020 and this figure has been increasing rapidly.
If you are an online retailer, you will be surprised to know that you are losing about 2/3 of your prospective revenue because some of your customers abandon their carts before completing the purchase. But you do not need to worry because Abandoned Cart Recovery Plugins for WooCommerce SMS or Whatsapp messages can help you recover your lost sales.
Abandoned Cart for Woocommerce WhatsApp messages and SMSs can work like magic to re-engage customers who have abandoned their carts, but here is the catch, you need to get the timing right. The two important things to keep in mind before sending an Abandoned Cart for Woocommerce WhatsApp message and SMS or SMS are:
- What is the best time to send the woocommerce cart recovery WhatsApp message and SMS?
- How to Formulate an effective woocommerce cart recovery WhatsApp message and SMS to re-engage the buyers?
First Abandoned Cart WhatsApp Message and SMSs
Based on their buying behaviour, you need to reach out to the customers when they are most receptive. The timing of your woocommerce cart recovery message should neither be too early nor too late. It should be just right.
Sending the woocommerce cart recovery WhatsApp message and SMSs too soon or too late can lower the conversion rates. You do not want to do that.
The best time to send the first woocommerce cart recovery WhatsApp message and SMS or SMS is one hour after the customer has abandoned a cart.
Conversion rates for the woocommerce cart recovery WhatsApp message and SMSs sent after one hour will be the highest because this woocommerce abandoned cart reminder WhatsApp message and SMS will not contact the customers who would have come back to purchase without any encouragement and also because the woocommerce abandoned cart reminder WhatsApp message and SMS will catch the customer before they buy somewhere else.
If you send the first woocommerce abandoned cart reminder WhatsApp message and SMS at the right time, it will generate the most revenue.
The Second and Third Abandoned Cart WhatsApp message and SMSs
Even though the first woocommerce abandoned cart reminder WhatsApp message and SMS generates the most revenue, sometimes it is still not enough to recapture all the prospective revenue lost because of the cart abandoners. This is why the most beneficial Abandoned Cart Campaigns are a series of WhatsApp messages and SMSs.
Keep sending follow-up woocommerce abandoned cart reminder WhatsApp messages and SMSs until the customers complete their orders. The second and third abandoned cart for woocommerce WhatsApp messages and SMSs can prove to be really effective in capturing the leftover revenue from the cart abandoners.
Sending the second abandoned cart for woocommerce WhatsApp message and SMS one day after the customer abandons the cart and the third abandoned cart for woocommerce WhatsApp message and SMS three days after cart abandonment will be most profitable as this is likely to get you the most conversions and help you to recapture your lost revenue.
Features of An Effective Abandoned Cart WhatsApp message and SMS
Short Messages
Always remember, short messages go a long way. When your abandoned cart for woocommerce messages are short and crisp, this increases your chances of conversion. Nobody likes to read long messages, do they? That’s never the case. The attention span of your customer is very low. Each message that is sent to your customer must always induce immediate conversion by conveying the abandoned cart for woocommerce message in the first 2 lines themselves. Always remember, a strong SMS copy can bring in leads 10x.
Personalized SMS
Abandoned cart for woocommerce Personalized SMS will leave a great impression of your company on the customers. Include their names, specific items in their cart, offer a customer service phone number.
Call to Action
Keep two things in mind while writing the woocommerce cart recovery copy:
- Remind the customer that they have abandoned their cart
- persuade them to complete their order.
Writing an impressive woocommerce cart recovery copy that can persuade the customers to complete their purchase is one of the most important factors of an effective woocommerce cart recovery WhatsApp message and SMS.
Product Recommendation
Even if the customer has already purchased the abandoned cart items from somewhere else, you have the opportunity to upsell and cross-sell by adding a product recommendations unit in your woocommerce cart recovery WhatsApp message and SMS.
The product recommendation unit can recommend products similar to those that were abandoned in the cart or other products based on the customer’s interest.
Discount
Giving a discount can help you bring in more conversions but bear in mind that this could be bad for business if you always offer discounts to the cart abandoners. You don’t want your customers to develop a habit of deliberately abandoning their carts to get a discount.
Also, note that unexpected shipping costs are one of the most popular reasons why customers abandon their carts. So, offering free shipping in your woocommerce cart recovery WhatsApp message and SMS will be a great way to increase the conversion rates.
The Bottomline
To conclude, an effective abandoned cart campaign should be a series of woocommerce cart recovery WhatsApp messages and SMSs or messages sent at the right time and should be persuasive enough to get your customers to take action and complete their purchase. Following the above-mentioned tips will surely help you in formulating an effective abandoned cart campaign and re-engaging the customers.