Top 5 Abandoned Cart Email Template: So Good That You Win Clients Back!

In search of some successful instances of abandoned cart email campaigns? 

We hope the seven suggestions presented here will help you develop an effective method for recovering stolen vehicles. You will also learn the strategies used by major e-commerce websites to encourage repeat visits and purchases from their clientele. Emails are one of the solutions to recover cart abandoned

Abandoned Cart Email Template –

  • Hey, Did Something Goes Wrong?

There’s a good chance you’ve received the “Hey, Did Something Go Wrong?” Cart recovery email before. 

With this email sample, you can “test the waters” of your email drip campaigns in a way that won’t offend or offend anyone. 

This type of communication avoids being aggressive or salesy and instead places the blame on the company rather than the customer (like an internet interruption, etc.) 

To lighten the mood and make a more personal connection with the audience, a huge, bold “Oops!” and a humorous image is used. 

Your logo assists clients in remembrance and associating with your company. Next, the customer’s attention is directed to the “Checkout Now” instruction, which is highlighted in a dazzling shade of blue. 

The subject line of your email is also very significant. Emails with the subject line “Hey, Did Something Go Wrong?” tend to get more open because the question “what went wrong?” piques readers’ interest.

  • We’re Glad You Came!

This seemingly basic design for unfinished shopping carts seems like it shouldn’t function. But it is true. It employs a number of subtle strategies that work together to attract, re-engage, and ultimately convert clients. 

The fact that it is so straightforward does not diminish its effectiveness as a template for emails sent to customers after they have abandoned a purchase in progress. 

It doesn’t have the appearance and feel of a generic commercial email and instead reads more like a personal message. The receiver is always intrigued to learn more after reading it. 

In order to pass the recipient’s “trust test,” prove your store’s relevance, and spark their memory, this template prominently features your store’s emblem. 

The call to action is prominently displayed in the middle of the page. Because of the usage of “My,” the recipient will feel like the email is tailored just to them.

  • Look Like You Have a New Offer in Town!

Statistics show that hefty shipping prices, taxes, or other hidden fees at checkout are the leading cause of abandoned shopping carts (48%). 

This is why so many companies’ abandoned cart email strategies include coupons for discounts or free shipping. The above example of an abandoned cart email shows how including an enticing offer in your email can increase conversions and engagement. 

A consumer who doesn’t like to save money? Do you even exist? No way, Jose. The email language and the highlighted CTA button both prominently display the phrase “FREE SHIPPING” to make the discounted offer clear. The coupon code is prominently featured, allowing the customer to quickly and easily redeem their discount. 

By restricting the free delivery offer to just 24 hours, we can instill a sense of urgency in the minds of our customers. It is a motivating activity and inspires emotion. 

A call to action appears in the huge, strong text at the email’s footer, followed by a link that takes the reader directly to the store’s website. This is a tried-and-true method of increasing sales by bringing customers back to their carts.

  • Zoop, Zoop, Gone!

Do you ever get “fear of missing out”? 

We all experience FOMO, or the fear of missing out, when we worry that we may be unable to participate in or enjoy an exciting event. How does this relate to forgotten shopping carts, though? It’s no secret that many online retailers prey on customers’ fear of missing out (FOMO) emotions. 

Using the prospect of losing access to a product, Google creates a sense of urgency. This encourages the buyer to act rather than hesitate, as it appeals to their emotions. 

Google employs a lighthearted and conversational tone in this email to encourage customers to return and complete their purchases. To avoid coming off as aggressive or “sales,” avoid sounding overly forceful. 

Here are some other considerations for crafting a compelling “Don’t Miss Out on This Item” email: 

  • Customized customer name and email address  
  • Emphasize the positive outcomes that will result from making a purchase
  • Work on back-in-stock popups 
  • Produce a sense of urgency 
  • Provide a streamlined method of coming back to finish your purchase
  • Just a Reminder, You’re Our Favvv!

What an example of powerful simplicity! 

Not a single word about items or discounts is mentioned in this customer-centric email model. 

This may seem counterproductive at first, as you want to encourage repeat business through your online store. 

Beardbrand succeeds in doing this in two ways that appeal to the sentiments of the audience. At the outset, the content profusely thanks the client in boldface. An immediate positive emotion is evoked in the reader. 

Second, the email’s subject line is tailored to the individual recipient. An email that seems personalized has a greater chance of making an impression than one that appears to have been sent to everyone on a mailing list. According to studies, personalization can boost open rates by 26% or more. 

Although it may not appear so at first glance, the email’s header menu is actually the call to action, allowing interested clients to quickly navigate back to your website’s index page, product pages, or blog.


However, with the correct analytics and email marketing strategies, you may reduce the number of cart abandonment your online store experiences. There are other ways too for abandoned cart recovery like SMS, WhatsApp messages, and abandoned cart recovery plugins. You need to check what way will work for your business. You may quickly recoup lost revenue by adopting the best practices mentioned in the above-abandoned cart email templates. 

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